The three S’s – efficiency, sociability, and protection – are a great basis for almost any dating site. Why can it look like many internet sites are mysteriously missing all of them from their business plans?
Insert LikeBright, a dating site launched in Seattle whose goal is to purge deception through the online dating scene. It really is a tall order, but Ron Lai, Sonya Lai (yes, they may be siblings), and Nick Soman are determined in order to meet it. The trio satisfied while studying at Harvard, and decided to receive LikeBright this current year included in the TechStars, a business that phone calls itself the “# 1 startup accelerator on earth,” system in Seattle.
Their unique aim, as told Aislyn Green of TechFlash.com, actually difficult: “LikeBright is actually a TechStars Seattle business working to make dating straightforward, personal and not harmful to older women fucking.” Females almost everywhere – and lots of guys – complain regarding insufficient confidence and rampant lying that affects online dating services. For some, it is come to be such a problem which they’ve abadndoned online dating sites completely in favor of returning to the conventional types of dating that they’d as soon as refused, like meeting through buddies or at personal gatherings. LikeBright will fight this problem by “developing a dating layer on fb to assist ladies fulfill people through the men and women they believe.”
The motivation for LikeBright originated in personal experience. Sonya was actually powered by a desire to assist her female pals browse the sometimes-dangerous field of internet dating, and wanted to put focus on the difficulties, frequently disregarded, that women value in terms of seeking love on line. Ron, a regular traveler, had been influenced to generate a niche site that found his nomadic needs, and Nick discovered of property value fulfilling a romantic date through somebody you count on whenever a female friend launched him to their girl.
Before building the site, the trio executed 50 live interviews with ladies who wanted to share their own encounters with internet dating. The replies they got ranged from the entertaining on horrifying, like “every thing seemed good. Then he asked myself basically smoked meth” and “He was 11 and I also needed to drive him home. He had walked all the way across town.” Determined your world lacked a dating site that throws females initially, LikeBright was born.
LikeBright is focused on producing an atmosphere built on the 3 S’s. Signing up for the website is simple: it takes 30 seconds to register via Twitter Connect. This site promotes sociability by offering users a social context your singles they see and permitting them to communicate with buddies – attached or not – on the website. And it’s really safe: ladies may use LikeBright anonymously, and every guy on the website is vouched for.
